{"nid":138,"type":"blog","title":"Article in Visual Impact Magazine (Australia, ISSUE #2\/16, March\/April 2016)","url":"https:\/\/www.waldemar-art.com\/blog\/138","alias":"\/blog\/138","summary":"We are happy to publish a nice article about WaldemarArt Design Studio from Visual Impact Magazine (ISSUE #2\/16, March\/April 2016) Just Wonderful - WaldemarArt! The future of label and packaging design is an exciting one. New technology and a new wave of designers are helping to push the limits of what is possible, creating work that goes beyond the traditional first dimension. At the leading edge is WaldemarArt, an international award-winning studio based in Dusseldorf, Germany. The work this team produces uses the latest 3D modelling software and print techniques to develop product, packaging and label solutions for clients that look just amazing. The driving force behind the company is \u201cWaldemar,\u201d a very clever young man with a natural design ability and willingness to use cutting edge creative systems to achieve his client\u2019s desire for packaging and label design that stands out in their prospective markets. Waldemar has been working packaging and label design business for 10 years now. It\u2019s the culmination of his previous experience working with typography for label and packaging design. Prior to that he was a Senior Designer in different firms working with 3D modelling and print design. Now, he\u2019s on the world stage, leading his own team, designing for leading brands and getting to work with some of biggest names in packaging and label design. So what\u2019s his secret? \u201cWe really like to make something new and follow new unexpected ways, draw sketches and discuss them, pro...","categories":[],"tags":[],"images":["https:\/\/www.waldemar-art.com\/sites\/default\/files\/blog\/visualimpact.jpg"],"changed":"2016-05-17T12:12:57+00:00","primary_image":"https:\/\/www.waldemar-art.com\/sites\/default\/files\/blog\/visualimpact.jpg","body_text":"We are happy to publish a nice article about WaldemarArt Design Studio from Visual Impact Magazine (ISSUE #2\/16, March\/April 2016) Just Wonderful - WaldemarArt! The future of label and packaging design is an exciting one. New technology and a new wave of designers are helping to push the limits of what is possible, creating work that goes beyond the traditional first dimension. At the leading edge is WaldemarArt, an international award-winning studio based in Dusseldorf, Germany. The work this team produces uses the latest 3D modelling software and print techniques to develop product, packaging and label solutions for clients that look just amazing. The driving force behind the company is \u201cWaldemar,\u201d a very clever young man with a natural design ability and willingness to use cutting edge creative systems to achieve his client\u2019s desire for packaging and label design that stands out in their prospective markets. Waldemar has been working packaging and label design business for 10 years now. It\u2019s the culmination of his previous experience working with typography for label and packaging design. Prior to that he was a Senior Designer in different firms working with 3D modelling and print design. Now, he\u2019s on the world stage, leading his own team, designing for leading brands and getting to work with some of biggest names in packaging and label design. So what\u2019s his secret? \u201cWe really like to make something new and follow new unexpected ways, draw sketches and discuss them, produce a final packaging design,\u201d said Waldemar. \u201cIt\u2019s so exciting! I like many things about the work we do, but the most important one is that, people will touch what we create. They will look at it, handle it and interact with the product. So, it\u2019s really exciting to see how my packaging impresses people and they buy the product because they liked it. Our main goal is to make world better with joy, happiness and be ecofriendly.\u201d The goal sounds simple, but there\u2019s a lot going on behind the scenes to create the work they do. They have to work closely with clients, be versed with the latest software and print systems, know what is possible and what areas can be pushed, but also create a design that answers the brief and is well received by the end-user. \u201cI think that good packaging must be simple, user friendly and elegant,\u201d says Waldemar. \u201cWhen I\u2019m designing packaging I always think about these three main things. I respect all principles of Good Design by Dieter Rams. You know them: innovative, usefulness, aesthetic, understandable, unobtrusive, honest, long lasting, environmentally friendly, and to be thorough down to the last detail, So, I may say that these are our principles too. These rules help us to make packaging design with extreme quality.\u201d Those principles are shared with clients, some of whom have an exact idea in mind, some who are willing to provide a little input and the clients who allow the designer free scope. \u201cDifferent clients bring with them different needs and requirements. Some of them wanted to get packaging design + 3D visualisation of the final product. So we have to provide a range of brand design processes and services, this includes: Brief + Packaging design + Packaging Layout + 3D visualisation (including 3D modelling and texturing). So our clients get PDF files with brand design for print and high-resolution renders for the final product. Sometimes we give our client a 3D model of the packaging, like a bottle for example.\u201d \u201cThe process begins with us sitting with the client and establishing a very detailed brief with the main idea of the packaging, timing, costs, and design research required. Then we start the package design. After the client approves the design we start 3D modelling, texturing and lighting. Finally, we make renders with our packaging. After getting the renders we do final retouch and post production work.\u201d \u201cOne of the interesting sides of the work is that you will never know for sure what you\u2019ve done is good until you get to final print process. We always work closely with print and production companies. Our main goal is to get a super quality product. Each project brings its own challenges and we learn something new from every project. Our main rule is to give the client a choice: produce packaging by themselves or with our guidance. The client has to feel comfortable working with us.\u201d The process begins with research. \u201cWe undertake a lot of research into the product, the competition, and the type of consumer that the product will attract. We also research materials and print techniques so we can best estimate the cost to the client and consumer. Because printing methods, effects and materials may impact on the cost of the final product, we sometimes make changes in our design because it raised the cost too much. But it\u2019s up to our client about that. We may only suggest what is good and what is bad for current design. So, we always looking for something new and unique for our clients that...","ai_content_url":"https:\/\/www.waldemar-art.com\/ai-content\/138","jsonld":{"@context":"https:\/\/schema.org","@type":"Article","@id":"https:\/\/www.waldemar-art.com\/blog\/138#content","name":"Article in Visual Impact Magazine (Australia, ISSUE #2\/16, March\/April 2016)","url":"https:\/\/www.waldemar-art.com\/blog\/138","description":"We are happy to publish a nice article about WaldemarArt Design Studio from Visual Impact Magazine (ISSUE #2\/16, March\/April 2016) Just Wonderful - WaldemarArt! The future of label and packaging design is an exciting one. New technology and a new wave of designers are helping to push the limits of what is possible, creating work that goes beyond the tradi...","isPartOf":{"@type":"WebSite","name":"WaldemarArt Design Studio","url":"https:\/\/www.waldemar-art.com"},"image":[{"@type":"ImageObject","contentUrl":"https:\/\/www.waldemar-art.com\/sites\/default\/files\/blog\/visualimpact.jpg","name":"Article in Visual Impact Magazine (Australia, ISSUE #2\/16, March\/April 2016)","caption":"Article in Visual Impact Magazine (Australia, ISSUE #2\/16, March\/April 2016)","encodingFormat":"image\/jpeg","width":1116,"height":784,"license":"https:\/\/www.waldemar-art.com\/store\/terms-and-conditions","acquireLicensePage":"https:\/\/www.waldemar-art.com\/blog\/138","creditText":"WaldemarArt Design Studio","copyrightNotice":"\u00c3\u201a\u00c2\u00a9 WaldemarArt Design Studio","isPartOf":{"@type":"WebPage","url":"https:\/\/www.waldemar-art.com\/blog\/138","name":"Article in Visual Impact Magazine (Australia, ISSUE #2\/16, March\/April 2016)"}}]}}